In an effort to increase store loyalty and reward parents who shop regularly, Babies”R”Us® has launched the “V.I.B.” Program, a complimentary rewards debit card that lets parents earn up to $200 annually to spend on “baby essentials.”
If you are looking to purchase a push present and the expectant parent has a baby registry AND is enrolled in the V.I.B. program, Babies”R”Us will add 10% onto their card. It’s like adding a bonus to your already thoughtful gift!